Leading National Retailer

By predicting and targeting new movers, Bridgetree generated $129 million in net incremental sales and a 188% increase in redemption in a single year for a Fortune 50 company.

1.

Problem

The national retailer was struggling to increase share of wallet from new movers and needed to change its overall approach to targeting them.

2.

Solution

Bridgetree created a program targeting new movers via direct mail by designing "touchpoints": phases of the move cycle, from home listed for sale to arrival and settling in at the new home.

3.

Result

The new program generated $129 million in net incremental sales in a single year and a 188% increase in redemption percentage over the incumbent USPS program.