Marketing & Business Planning System

Bridgetree built a web-based solution for a national Fortune 50 retailer allowing the company to reduce its production timelines by more than 50%.

1.

Problem

A national Fortune 50 retailer needed a systematic way to plan and execute its marketing events and promotions.

2.

Solution

Bridgetree built a web based solution that allows the company’s marketing department to plan, develop, manage, execute, and report on all events and promos in one central repository.

3.

Result

Because of the process improvements and efficiency gains of the solution, the client was able to reduce its production timelines by more than 50% (from 13 weeks to 6 weeks).