National Amusement Park Operator

Bridgetree created a program for a National Amusement Park targeting new movers with specific household traits that generated a 79% increase in lead response with a 631% ROI.

1.

Problem

The company wanted to profitably prospect within established markets. Prior efforts relied on awareness through mass advertising.

2.

Solution

Bridgetree created a program targeting new movers who moved from outside of the state and enhanced mover demographics to target specific household traits (e.g. presence of children).

3.

Result

The company acquired new customer leads with a 79% increase in response over control groups, generating 631% ROI.