1.
Problem
The company wanted to profitably prospect within established markets. Prior efforts relied on awareness through mass advertising.
2.
Solution
Bridgetree created a program targeting new movers who moved from outside of the state and enhanced mover demographics to target specific household traits (e.g. presence of children).
3.
Result
The company acquired new customer leads with a 79% increase in response over control groups, generating 631% ROI.
