National Home Security Provider

Bridgetree’s work provided higher quality data and a rapid cycle process to increase leads by 167% and 76% faster than their previous process.

1.

Problem

The company needed higher quality mover data to capture a larger percentage of movers with a higher velocity to beat their competitor to the mover.

2.

Solution

Bridgetree optimized the data sourcing for recency and introduced rapid cycle processing of new data weekly.

3.

Result

The program increased incremental move leads by 167%, and provided 76% of mover records sooner by an average of 19 days.