Regional Health System

Bridgetree created a program targeting new movers for a Regional Healthcare System that generated a 400% increase of new patient leads in the first 2 months.

1.

Problem

Regional healthcare provider wanted to acquire more primary care patients during the move cycle and was struggling to generate results with its existing data provider.

2.

Solution

Bridgetree created a program targeting new movers entering core markets using demographics and distance to segment and serve personalized variable direct mail and email.

3.

Result

The program generated a +400% increase in new patient leads with the first 2 months.