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Unearth a wealth of data

We rigorously analyze RightSourced™ data not only to define your ideal customers, but to reach them in the right place, at the right time, with the right messaging and the right goals for optimal results.

Unearth a wealth of data

We rigorously analyze RightSourced™ data not only to define your ideal customers, but to reach them in the right place, at the right time, with the right messaging and the right goals for optimal results.

What We Do – Data Drives

Data Drives Results. Buckle Up.

Sick of off-the-shelf marketing efforts lacking substance, targeting and return on investment? Our customized solutions ensure you are reaching customers accurately, at the appropriate time and through the channel(s) they relate to most.


What We Do – NextGen Microtargeting

NextGen Microtargeting

Our proprietary approach to data acquisition and appending sources. It ensures that our clients use the most relevant, robust and unique targeting lists. We combine influencer mapping, psychographic and behavioral data with targeted lists to deliver extremely specific marketing messages to your ideal consumers.

What We Do – NextGen Microtargeting – Process

1

Key Questions

How effective are your targeting efforts?

Are you reaching new/right customers?

Do you have a complete view of your customers?

2

How Bridgetree can help

NextGen maturity assessment

Strategy to deepen targeting capability stack

RightSource™ data suppression and appends, dynamic segmentation analytics, and multi-channel strategy and execution

3

Outcomes

Growth

Acquisition

Retention

Customer Engagement

What We Do – Lifestage Marketing

Lifestage Marketing

Do you know your customers’ major life events and when to reach them? From moving for a job to starting a new family, Bridgetree segments dozens of lifestages and can help marketers reach these valuable groups at critical times to drive profitable growth.

What We Do – Lifestage Marketing – Process

1

Key Questions

Do you know the key events that trigger purchase behavior?

When are customers most likely to switch or try new products/services?

Are your competitors able to target your customers?

2

How Bridgetree can help

RightSource™ data to create segments with geographic overlays relative to you and your competitors’ stores/markets

Design and execute test campaigns across channels

3

Outcomes

Triggered Targeting

Acquisition

Retention

MROI

What We Do – On-demand Marketing

On-demand Marketing

A turnkey solution that enables marketers to seamlessly execute campaigns and dynamically measure results.

What We Do – On-demand Marketing – Process

1

Key Questions

Are your marketing assets centralized and customizable?

Do you want to enable local or regional campaign capabilities?

Are you able to measure campaign results dynamically?

2

How Bridgetree can help

Build marketing campaign systems that enable click-to-launch programs across channels.

Design digital “CMO command centers”

3

Outcomes

Customer Specificity

Customized Solutions

Strategy

Insight

What We Do – Customer Relationship Mgmt (CRM)

Customer Relationship Mgmt (CRM)

We design custom systems that empower marketers to create unified, holistic views of its existing and prospected customers.

What We Do – Customer Relationship Mgmt (CRM) – Process

1

Key Questions

Are you beginning your CRM journey or want to master CRM?

Did you purchase a CRM package that doesn’t fit your organization?

Is your data integrated across systems and channels?

How well do you really know your customers?

2

How Bridgetree can help

CRM maturity assessment or CRM strategy

Data infrastructure integration

Build powerful, pragmatic CRM engines

3

Outcomes

Customer Specificity

Strategy

Customized Solutions

MROI

What We Do – Marketing Analytics as a Service (MAaaS)

Marketing Analytics as a Service (MAaaS)

Our marketing data science team works with organizations of all maturity levels to discover actionable insights.

What We Do – Marketing Analytics as a Service (MAaaS) – Process

1

Key Questions

Are you able to analyze all of your data to generate actionable insights?

Are data and analytics contributing to measurable business outcomes?

Do you have adequate bandwidth, technology or skills to perform advanced analytics?

2

How Bridgetree can help

Dedicated data scientists and statisticians to discover actionable insights

Report or dashboard creation for consistent analysis on KPIs

Guaranteed business outcomes through insights

3

Outcomes

Insight

Optimization

Strategy

Growth

What We Do – Marketing Workflow Systems

Marketing Workflow Systems

We develop highly integrated enterprise planning and execution systems that improve efficiency, accuracy and speed of the marketing planning and execution process.

What We Do – Marketing Workflow Systems – Process

1

Key Questions

Are your marketing processes codified and optimized?

Do you want to reduce planning lead times?

Do you have adequate or too much governance in place?

2

How Bridgetree can help

Analyze and simplify marketing workflow processes

Build systems that integrate with upstream and downstream systems

Create user-friendly interfaces and approval processes

3

Outcomes

Customized Solutions

Acquisition

Growth

Strategy

What We Do – Donor/Lead Management Systems

Donor/Lead Management Systems

Our donor and lead management systems are used by some of the largest corporate and non-profit brands to better understand, engage and grow their customer base.

What We Do – Donor/Lead Management Systems – Process

1

Key Questions

Are you able to capture and track donors/leads?

Did you purchase a software package that doesn’t fit your organization?

Do you have the right data about your donors/leads?

2

How Bridgetree can help

Evaluate your existing system or processes

Develop a game-changing donor/lead management systems

3

Outcomes

Customer Engagement

Customized Solutions

Acquisition

MROI

What We Do – Custom Marketing Services

Custom Marketing Services

We can tackle any custom marketing need—whether it be a website, mobile application development, marketing system design or marketing consulting. We are able to see opportunities where others see challenges.

What We Do – Four Companies

Leading National Retailer

700+% ROI Increase

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Regional Health System

400% Increase in New Patients

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National Home Security Provider

167% Increase in Leads

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National Amusement Park

631% ROI Increase

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What We Do – Industry Lead In

Our experience spans a diverse array of industries.

No two solutions should ever be the same. The maximized results we produce for our clients in the various industries listed below continue to prove this statement as fact.

  • Retail
  • Consumer Products
  • Consumer Services
  • Banking & Financial Services
  • Insurance, Healthcare & Life Sciences
  • Non-Profit

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Let’s maximize your marketing dollars.