Chief Executive Officer
Chris joined Bridgetree in 2003 as a Client Support Specialist working for Bridgetree’s largest retail client to plan, design and execute complex consumer marketing initiatives. Over the next several years Chris created Bridgetree’s Client Services team to support all major clients.
In 2010, Chris was appointed Vice President of Business Development, a new position created to build a structured and productive sales organization with the charge of diversifying Bridgetree’s client roster and producing a more balanced revenue portfolio.
In 2014, Chris was named Vice President/General Manager of the firm and added P&L accountability, Operations and Administrative oversight responsibilities. Chris assumed the Chief Executive Officer role in January 2015. Under his leadership as CEO, the company has continued to strengthen its revenue portfolio by adding new major accounts and lines of service. In 2019 Bridgetree launched LIFT, a modern consumer marketing platform that delivers highly personalized consumer experiences at scale. In 2020 the company continues to provide innovative services through the launch of IDEA (Innovation Design and Execution Accelerator) and Symbio (data monetization) platforms.
Chris has deep experience in all Bridgetree services including Customer Data Activation, Database Marketing, CRM, Campaign Management, Marketing Analytics, Custom Technology Application Development, Data Acquisition, Marketing Automation, Infrastructure and Lifestage marketing. He is particularly skilled at (and particularly enjoys) finding creative ways to apply data and technology to solve our clients’ most complex business challenges.