Vice President, DATA ACTIVATION
Darryl Yamashita joined Bridgetree in 2002 as a Data Analyst to help expand Bridgetree’s database marketing and customer targeting capabilities. Darryl developed reporting and statistical models to effectively target customers with a higher propensity of response to various marketing programs.
In 2010, Darryl was appointed Vice President of Data Management managing Data Processing, Analytics, System Services, Database Development, and Information Security. In 2014, Darryl was appointed Vice President of US Operations adding the Application Development group.
Darryl has over 26 years’ experience in complex statistical modeling, data mining, and data governance primarily applied to financial services and retail.