Vice President, Sales & Business Development
Mark joined Bridgetree in 2014 as the Vice President of Sales and Business Development. In this role, Mark and his team work to deliver key business outcomes in an effort to become our clients’ most valued marketing partner.
From 2012 to 2014, Mark was the Chief Innovation Officer for World Vision, one of the largest charities in the US where he was responsible for developing the long-term strategy for the organization.
Prior to joining World Vision, Mark worked at Lowe’s for 18 years. Mark joined Lowe’s IT department in 1995 to design technology solutions for Marketing and in 1997, he led the design and development of Lowe’s award-winning customer database. In 2000, he moved into Marketing to develop and manage Lowe’s CRM efforts primarily focused on the acquisition, development and retention of high value customers.
From 2007 to 2011, Mark served as Vice President of Consumer Marketing which included marketing support for CRM, mylowes, commercial sales, gift cards, credit, digital, custom publishing, consumer Lifestages and occasions and installation services. His last role at Lowe’s in 2012 was Vice President of Marketing Planning & Strategy where he was responsible for developing Lowe’s short- and long-term marketing strategies and plans.
Mark is passionate about helping Bridgetree’s clients realize success in their business and in their lives.